How to price sim racing sessions, packs and memberships

The unit that matters

Start from the rig-hour, not from a competitor's price list

A sim center sells a fixed stock: a number of simulators multiplied by your opening hours. An hour a simulator spends idle is gone for good. The figure to watch is therefore revenue per simulator per open hour, and every price you set is a way of moving demand from the hours where it overflows to the hours where it is missing.

Market prices are a sanity check, not a method. As an example, the software vendor Multitap publishes typical US ranges in its guide to starting a sim racing business (January 2026): $25–40 for 30 minutes, $40–65 for one hour, $70–100 for two hours, $150–300 for a monthly membership and $300–600 per hour for a corporate event. These are one vendor's figures for one market; your rent, your hardware and your local competition matter more.

Before choosing a number, write down three things for your center: your busiest hours (usually evenings and weekends), your quiet hours, and the share of your customers who come back. The answers decide which products deserve the most attention.

Booklets

Pricing a booklet: how much discount for how much commitment

Express the booklet price as a multiple of your session price. If a session costs P, a five-session booklet sold at 4 × P gives the customer 20% off; at 4.5 × P, 10% off. The bigger the booklet, the deeper the discount can go, but stay above what your quiet hours already bring in: a booklet should reward loyalty, not sell your Saturday at a weekday price.

Validity is your second lever. A booklet can expire a number of days after purchase (from 1 to 3,650) or on a fixed end date, in which case every buyer expires at the end of the same day, center time. A fixed date suits a seasonal offer; a duration suits a standing product.

Do not count on unused credit to make the numbers work. In Omnisim a session only uses up a booklet entry when it is actually driven to the end: if the player stops early, the remaining time stays on the QR code for next time. Price the booklet as if every session will be driven, because it will.

• Same duration as your single session, so the comparison is obvious on the booking page.
• A round discount that customers can check in their head.
• A validity long enough to be used, short enough to bring people back within a season.

Memberships

Pricing a pass so it cannot eat your peak hours

A membership is attractive to your best customers precisely because it removes the price of each visit. The risk is that a handful of regulars occupy your simulators at the hours you could sell to full-price customers. In Omnisim the answer is the pass's daily maximum: the same number every day (1 to 99), or a different one per weekday (0 to 99), where 0 closes the pass that day.

Work out the worst case before setting the price. When you create the pass, the form shows the weekly total of your daily maximums: multiply it by the number of weeks of validity, then by the session duration, and you know the most driving time the pass can ever consume. Compare that with what the same customer would pay in sessions or booklets for a realistic number of visits, not the maximum.

Then shape the pass around your calendar. Close it on Saturdays and Sundays with a 0 to keep weekends for full-price customers, or combine it with an availability calendar so it only works on weekday afternoons. A session counts towards the day's maximum only when it is driven to the end, and the daily maximum is fixed at purchase: changing the product later never alters passes already sold.

• A pass is paid once. Omnisim does not take recurring charges, so a "monthly membership" is a 30-day pass that the customer buys again.
• A pass can cover several simulator types, which makes it possible to sell an all-access tier above a single-type pass.
• Details and screens: Sell a pass.

Peak and off-peak

Use the clock, but discount formats rather than whole evenings

Omnisim does not take reservations for a given rig at a given time: customers buy a product and scan their QR code on a free simulator of the right type. You still control timing through each product's availability calendar. A product is on sale and usable only in the time slots you tick, so an off-peak booklet bought for weekday afternoons cannot be used on Saturday night.

This makes it possible to keep one clean price for busy hours and add cheaper products for quiet ones, instead of lowering your headline price. Multitap's article on off-peak promotions (September 2026) calls a blanket weeknight discount "the classic mistake" and suggests tying the offer to a format, such as a group night or a time-attack week, then judging it over four weeks.

A lap time challenge is one such format. A challenge on one track and a set of cars appears as a banner on your booking page, with links from your public calendar to buy: see how leaderboards and challenges bring drivers back.

Groups and companies

Corporate groups: price the occasion, deliver the tickets

A company booking is not ten walk-ins. The buyer compares you with other team activities, cares about a clear total and needs tickets to hand out. Price the occasion (the number of people, the time on track, any exclusivity) and keep it separate from your public price list.

In Omnisim, "Company" products never appear on the booking page: your staff issue them from the dashboard. For a seminar or a works council you can print a PDF bundle: several separate QR codes in one printable file, 1 to 5 tickets per page, with your logo, the duration, simulator type, uses and validity. The payment itself is taken outside Omnisim, by invoice or at your front desk.

For a private evening where nobody should scan anything, free-access mode lets each player enter a username and drive for the default session duration until the end date you set.

Trust

Fair debit is part of your price

Customers judge a price by what they get for it. In Omnisim, credit comes off only at the actual end of a session and only for the time spent driving: loading, the grid and the menus are not counted. If Assetto Corsa fails to load, nothing is deducted. If a player stops with 10 seconds or more left, the remaining time is kept and given back at the next scan.

In multiplayer, the host's ticket sets the race duration, and a guest with more time keeps the unplayed part on their QR code. This removes the most common front-desk disputes, and it lets you advertise minutes on track with a straight face. The manual explains how a QR code's credit is used.